| Internet usage is growing as more people adopt electronic communication, businesses move traditional marketing dollars to the web, and marketers look for solutions that provide more functionality at reduced costs.
Mecum Collector Car Auction company turned to Tabb Design to create weekly email marketing messages that grab attention and quickly deliver a message to their large subscriber base.
Keeping in touch with customers is paramount and Mecum's email campaign has allowed them to maintain constant contact.
Not only are timely notices of upcoming car auctions delivered, but insider information is made available to the select list of subscribers that gives these customers the "inside track" on events of interest to them.
The emails also feature direct connections to information on the Mecum website such as direct access to information and images of a specific car to be offered, and downloadable forms to use for consigning a car to sell or to sign up to become a bidder at an auction.
These emails also offer the option of forwarding them to others that might be interested thereby working to spread the message further and increase the subscriber base.
Email campaigns are a great way to keep in touch with your market and to maintain a special kind of relationship with them.
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